It’s all about bookings
Bookings
It’s about the right traffic for the right bookings. It’s the lifeblood of your holiday park. Once you don’t have a site or cabin booked for that particular night, you can never recoup that money again. A restaurant can thicken up a soup and sell it as stew the next day but accommodation businesses are ‘do or die’ every night of the year. We know your business needs bookings and work with you to maximize online traffic. The more right types of traffic, the more bookings from that traffic.
How We Help? – The Image Direct Way – 3 Easy Steps
This is our secret to online success for holiday parks and we are happy to share it with you.
Step One
Get a well built, good looking website.
Something where you can jump in and change a few words and pictures if you need. Your website needs to be: Easy to navigate & appeal to your target markets.
Step Two
Get it right with Google
It’s all about Google. If Google says ‘Jump’ we say ‘How high?’ We are WordPress Developers & Google Partners of 21+ years. We ONLY build websites that ‘Get Found on Google’
Step Three
Your website MUST be connected to your desired business outcomes.
What’s the use of paying $1000’s on your biggest digital asset if it only attracts the wrong type of traffic?
Three (3) options to choose from
Getting Started
What’s included?
- Full Screen high resolution image layouts
- We write the content with your input
- Option to directly link or integrate your existing booking engine
- Search Engine Optimization
- Social Media, weather & reviews widgets
- Google Marketing Platform Set up and/or streamlining of existing accounts
- Carefully selected custom template
- Up to 15 pages: Includes content pages, park facilities, attractions & things to do, sites/cabins gallery
- Monthly Technical Maintenance
- From: $6,997
Park Freedom
What’s included?
- Full Screen high resolution image layouts
- We write the content with your input
- Option to directly link or integrate your existing booking engine
- Advanced Search Engine Optimization
- Social Media, weather & reviews widgets
- Google Marketing Platform Set up and/or streamlining of existing accounts
- Full custom design from the ground up
- Up to 30 pages: Includes content pages, park facilities, attractions & things to do, sites/cabins individual listings
- Monthly Technical Maintenance
- 6 month’s Google Ads Management
- 12 month Marketing Mud Map
- From: $11,997
The Big Kahuna
What’s included?
- Full Screen high resolution image layouts
- We write the content with your input
- Option to directly link or integrate your existing booking engine
- Advanced Search Engine Optimization
- Social Media, weather & reviews widgets
- Google Marketing Platform Set up and/or streamlining of existing accounts
- Full custom design from the ground up
- Up to 50 pages: Includes content pages, park facilities, attractions & things to do, sites/cabins individual listings
- Monthly Technical Maintenance
- Park Map
- 12 month’s Google Ads Management
- Full Branding/Logo Package
- From: $17,997
Add-ons
- Hit the ground running with Google Ads for when you need bookings NOW!
- Full branding package with logo, layouts for stationery & other printed materials
- Full Marketing Mud Map for your holiday park business
Do I still need a booking engine?
Yes. They cost a bit but you really do need them. We integrate your booking system into your new website. Having said that, the more direct bookings you can take the less fees you have to pay to the booking engines. This is where having your own stand alone website will help.
Get your business found on Google
How we get your business found on Google
Local Attractions
Customers will make bookings at your park for a myriad of reasons. One family might book because of the great beach nearby that will keep the kids busy all day, another family will book because your park is close to a local amusement park, or extinct volcano or some other unique thing to visit in your area.
Longtail Keywords and Keyword Phrases
In pure marketing terms it’s called ‘longtail marketing’. In simple terms it means people often search on Google for something about a place or attraction in your area first THEN look for accommodation options second.
Things to do/Park Facilities
The same goes for park facilities and things to do in and around the park. Dad & Grandad love the idea of cooking up a great BBQ on site, Mum and Nana love the idea of visiting the local shopping strip.
You Must Give People More Reasons to Stay other than Comfy Cabins and Well Located Sites
Check out these examples here:
